“We’re laying a strong foundation for a marketing system of record that will enable our customers to have greater efficiency and agility in executing their campaigns and to optimize their campaigns with real-time insights,” he said Dec. “The combination of Adobe Experience Cloud and Workfront will bring efficiency, collaboration, and productivity gains to marketing teams currently challenged with siloed work management solutions,” Adobe had said.Īdobe has “heard great feedback from customers and partners” about the addition of Workfront, according to Anil Chakravarthy, EVP and GM of Adobe’s Digital Experience Business and Worldwide Field Operations. 9, Adobe said Adobe and Workfront were “longstanding partners with strong product synergies and a growing base of… shared customers,” and pointed out Workfront was “equipped with APIs that enable a seamless connection to Adobe Creative Cloud and Adobe Experience Cloud.” Shared Adobe and Workfront customers included Deloitte, Under Armour, Nordstrom, Prudential Financial, T-Mobile and The Home Depot.

In announcing its plan to buy Workfront Nov. “We have a longstanding set of partners in an ecosystem with Workfront with over 61,000 joint customers, and Workfront is already equipped with” application programming interfaces (APIs) “for not just Experience Cloud but also Creative Cloud, which represents opportunities to further leverage and deliver synergies across our businesses,” he told analysts. 10 during an earnings call for the fourth quarter and fiscal year (ended Nov. “With the Workfront acquisition now being closed, we have the leading wealth management product for marketers,” Shantanu Narayen, Adobe CEO, chairman and president, said Dec. Adobe’s recently finalized, $1.5 billion acquisition of Workfront and its work management platform for marketers presents significant opportunities for growth, according to Adobe executives.

Adobe buys workfront